Be The Name Synonym to Brilliance
Digital Marketing
In the era of a highly saturated market, every brand desire to get highlighted and noticed. This cannot be done without marketing and promotion. Smart and intellectual marketing is the only solution to get ahead of the curve and stay in the competition. Digital marketing requires powerful marketing that features the best side of a business.
With the City of London College, learn how to become an essential part of the digital marketing world. Capture the realm of marketing through digital channels with confidence. Be the king of promoting businesses with excellence. Don’t let anything restrain you from becoming the smartest digital marketeer. Break the chain of bondage and unleash your true potential.
Introductory Fee: £6000
Available
Online & On campus (London Offices)
Skill Level
Ideal for learners looking to upskill.
Internship
One Month Paid Internship Opportunity may lead to full-time job
Professional Certificate
Earn a professional Certificate from E-Commerce Galaxy.
Market Leaders Paving Your Way
Crucial Digital Marketing Skills Taught by Professionals
Some Facts
Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focused jobs outpaced overall marketing roles by 30%.
£50,217
Average salary / year for a Digital Marketing Manager in the UK
Source: GLASSDOOR, Aug 2021
74%
Digital spending’s share of the total media ad spending in the UK by 2023
Source: EMARKETER, 2019
116%
Increase in demand for marketers with paid social media skills over the last year
Source: MARKETING WEEK, Feb 2021
What You Will Learn with Us!
City of London College is committed to changing the lives of its students. In pursuit of excellence, we are shaping the young minds, helping them change the fate of their lives. Once you get registered with us, you will get the golden opportunity to learn different skills from industry-leading experts.
Introduction to Digital Marketing
Module Info & Overview
Step into the world of Social Media Marketing (SMM) and unearth the ways to promote businesses and brands with professionalism. Become a champion of the world of all social media platforms and create a difference.
This module takes you through the basics, keeping things clear and actionable.
- Principles of Digital Marketing
- Digital Research
- Developing Objectives
- Cultural Research
- Connecting with the Customer
Social Media Marketing
Module Info & Overview
Step into the world of Social Media Marketing (SMM) and unearth the ways to promote businesses and brands with professionalism. Become a champion of the world of all social media platforms and create a difference.
- Key Social Platforms for Digital Marketing
- Growing and Engaging an Audience
- Developing Data-Driven Audience and Campaign Insights
- Setting up a Social Media Experience for a Business
- Creating and Optimising Social Media Campaigns
Content Marketing
Module Info & Overview
Content is the oil of marketing! Through this module, you will learn the art and craft of curating intellectual content for different websites. Learn how to engage the readers with nifty tips and tricks shared in the course.
- Content Marketing Concepts and Strategy
- Developing a Content Marketing Plan
- Publishing and Distributing Content
- Using Content Research to Find Opportunities
- Creating and Curating Content
- Metrics and Performance
Search Engine Optimisation (SEO)
Module Info & Overview
Get on the first page of Google and other search engines with Search Engine Optimization (SEO). Through this module, you will learn keyword strategizing, optimization of the content, and ranking it higher on search pages.
- SEO Fundamentals
- Keywords and SEO Content Plan
- Measuring SEO Performance
- Aligning SEO and Business Objectives
- Optimise Organic Search Ranking
Paid Search (PPC) using Google Ads
Module Info & Overview
By leveraging the platform of Google Ads, learn how to develop Pay Per Click (PPC) while remaining within budget. Get to know how to rank the content within a limited budget and obtain exceptional results.
- Fundamentals of Paid Search
- Search Campaign Management
- Paid Search Campaign Measurement
- Paid Search Campaign Creation with Google Ads
Display and Video Advertising
Module Info & Overview
YouTube is one of the leading video advertising platforms to reach new heights. With us, learn how to set up, manage, and optimize your brand on YouTube with unique visual content and graphics.
- Fundamentals of Display and Video Advertising
- Google Display Network and Video Ad Formats
- Creating and Managing a YouTube Channel
- Creating Display and Video Campaigns
- Targeting Display and Video Campaigns
- Measurement and Optimisation
Email Marketing
Module Info & Overview
It’s important to segment your data and manage it accordingly, as per the preferences of your users. Utilize the power of your email list and reach potential customers in no time. Learn how to manage such a powerful asset.
- Email Marketing Fundamentals
- Email Design
- Testing and Optimising an Email Campaign
- Tools and Strategy
- Creating an Effective Email Campaign
- Marketing Automation
Website Optimisation
Module Info & Overview
Is your website taking a lot of time to load? You are losing potential customers. With us, learn how to optimize your website without losing any potential users. Highlight only what that’s necessary for the customer.
- Web Design and Website Optimisation
- Design Principles and Website Copy
- Publishing a Basic Website
- User-Centered Design and Website Optimisation
- Website Metrics and Developing Insight
Analytics with Google Analytics
Module Info & Overview
Use your data smartly and intellectually by analyzing the statistics with Google Analytics. Understand what customer demands and how they react to your content with the powerful tool of analytics.
- Web Analytics Fundamentals
- Creating and Configuring a Google Analytics Account
- Monitoring Campaigns with Google Analytics Reports
- Setting Goals with Google Analytics
- Analysing and Recording Google Analytics Data
Digital Marketing Strategy
Module Info & Overview
Plan, strategize and then deliver phenomenal digital marketing tactics by learning digital marketing strategy from industry experts. Dive into the world of marketing through a digital medium within your budget.
- Digital Strategy Fundamentals
- Setting Strategy Objectives and KPIs
- Digital Strategy Research
- Developing a Creative Strategy
- Executing a Digital Marketing Strategy
- Communicating a Digital Marketing Strategy
Fulfill Your Dreams
Now is the time to turn your dreams into a reality with City of London College. With our certified course, learn the basics of digital marketing, uncover professional work management, and provide exceptional creation to your clients. Let this exclusive opportunity change the fate of your life for good. Get registered with us today to discover more!
Internship Program with Exclusive Job Opportunity
Once you have successfully completed the digital marketing course, the City of London College will be providing you once in a lifetime opportunity. We will refer students to our partner digital marketing agencies based in London. This becomes eligible as soon as the student completes their 3 months digital marketing course with City of London College.
Through this opportunity, students can explore the overseas market and work for an international client right away. It will enhance the overall portfolio and provide them with practical exposure at once. The majority of the work during the internship would be related to managing digital marketing platforms. For instance, social media marketing, search engine optimization, content writing, and running paid marketing campaigns.
Frequently Asked Questions
Here are some FAQs most of the students ask regarding internship program that may lead to a job opportunity.
Will I get paid during the Internship program?
Yes! An internee will be paid as per the standard UK rate for the internship. The stipend would be paid in pounds, which converts into five-digit pay in Pakistani rupees.
Would I be allowed to mention work experience of digital marketing internship in my resume?
You can mention the internship opportunity as well as projects on your resume and other freelancing platforms..
Would there be a chance to a full-time job offer after the internship?
You may get a full-time job offer, however that depends upon your skill set. Either our digital marketing agency partners can offer you a full-time opportunity or City of London College can directly approach you.
After completing the course and internship, how much I can earn?
In the digital marketing domain, there are multiple job categories. Each has a different scope with varying pay rates. For example:
- Search Engine Optimization Specialist
- Social Media Marketing Manager
- Digital Marketing Specialist
- Content Writer
- Paid Campaigns Specialist
In the United Kingdom, the salary for a junior digital marketer varies from £20,000 to £30,000 per year. If you have 2-3 years of experience in the same domain, the salary hikes to £45,000 per annum.